FOR IMMEDIATE RELEASE
Wear Your Roots Announces Exciting NIL Partnership with the University of Montana Griz Football Stars
Missoula, MT – July 22, 2024 – Wear Your Roots Clothing, a brand celebrating state roots and iconic American symbols, is thrilled to announce a groundbreaking Name, Image, and Likeness (NIL) partnership with three standout athletes from the University of Montana Griz football team: Trevin Gradney, Keali'i Ah Yat, and Ryan Tirrell. This collaboration highlights the pride and passion of Montana while supporting local sports talent.
Introducing the New Collection
In honor of this partnership, Wear Your Roots is launching an exclusive shirt for each athlete, the collections first launch will be:
These limited-edition tees are designed to embody the spirit and strength of each player, offering fans a unique way to showcase their support and pride for the Griz football team.
Launch Date and Special Promotion
The new collection will officially launch on July 26, 2024 with pre order available the week of the 22nd - 26th. To celebrate, we are kicking off with an exciting social media campaign starting Monday, July 22. Fans will have the chance to win autographed shirts by liking, sharing, and tagging friends in posts featuring Trevin Gradney, Keali'i Ah Yat, and Ryan Tirrell. Each athlete will share their unique post, giving their followers multiple opportunities to participate.
Quotes from Our Partners
"We're excited to partner with Wear Your Roots and launch the new collection," said Trevin Gradney. "This collaboration allows us to connect with our fans in a meaningful way and celebrate our journey together."
Keali'i Ah Yat added, "Wearing the Ah Yat Command Tee is a symbol of our shared pride and determination. We hope our fans feel as connected to Montana as we do."
Ryan Tirrell shared, "The Tirrell Game Day Tee is all about the spirit of game day. We can't wait to see our fans wearing these tees and cheering us on."
About Wear Your Roots
Wear Your Roots is dedicated to celebrating state pride and iconic American figures through high-quality, sustainable clothing. Our mission is to become the go-to brand for individuals who take pride in their heritage and love for iconic American symbols. Our core values include heritage, sustainability, authenticity, playfulness, adventure, and nostalgia.
For more information about the NIL collection or to shop the new tees, visit mymontanaroots.com.
Contact: Joseph Arrigoni - Wear Your Roots Email: joe@wearyourroots.com Phone: (406) 546-9860
Follow us on social media for the latest updates and promotions: Facebook: Wear Your Roots Instagram: @wearyourroots