There's something different about folks who call Montana home. Maybe it's the way the mountains shape your mornings or how the wide-open spaces give you room to breathe. Whatever it is, you know it when you feel it, and you want the world to know where your roots run deep.
Since 2011, we've been crafting gear right here in Missoula that lets you wear your Montana pride on your sleeve (literally). What started as a simple idea between friends who wanted something authentic, something they could actually relate to, has grown into a collection that spans everything from classic Montana t-shirts to every style of hat you could need.
Welcome to your ultimate Montana gear guide for 2026. Whether you're a lifelong local, a transplant who fell hard for Big Sky Country, or just someone who left a piece of their heart somewhere between Glacier and Yellowstone, we've got you covered.
CLASSIC MONTANA SHIRTS: WHERE IT ALL STARTED
Let's start with the foundation of any solid Montana wardrobe, the tee. Our Montana shirts aren't just fabric with a logo slapped on. Each design carries a piece of what makes this state special.
The Montana Roots Premium Tee remains our flagship for good reason. It's soft, it fits right, and it tells people exactly where you stand. Pair it with jeans for a Saturday farmers market run or layer it under flannel for those unpredictable spring days when it's 60 degrees at noon and snowing by dinner.
Looking for something the whole family can rock? We've got you. The Montana Roots Kids Crew Tee and Toddler Tee let your little ones rep their roots from day one. Because Montana pride is something you're born with.
For those of you who spend your weekends chasing trout or tracking elk, our outdoor designs hit different. The Fish Roots Tee speaks to anyone who's felt the tug of a rainbow on the Blackfoot, while the Elk Roots Tee honors the majestic creatures that make autumn in Montana feel almost sacred.
MONTANA HATS: TOP OFF YOUR LOOK THE RIGHT WAY
Nothing says "I know where I'm from" quite like a well-worn Montana hat. And honestly? We might be a little obsessed with headwear around here.
Our Montana trucker hats have become a staple across the state. You'll spot them at tailgates in Missoula, on the slopes at Big Sky, and behind the counter at your favorite local coffee shop. The Montana Roots Trucker Snapback delivers that classic look with mesh backing that keeps you cool when summer finally decides to show up.
If you're more of a fitted cap person, the Structured Flexfit Hat offers a cleaner silhouette that transitions easily from the trail to town. The performance rope hat adds a little visual pop for those who want their MT hat to stand out in a crowd.
For the snapback loyalists, our flex fit snapbacks will give you options. One size fits most, which means you can share with your buddy when they inevitably forget theirs on the river.
THE SASQUATCH COLLECTION: FOR THE BELIEVERS
Now, let's talk about everyone's favorite mystery of the Montana wilderness.
You've heard the stories. Maybe you've even had your own unexplainable encounter deep in the backcountry. Whether you're a full-on believer or just appreciate the legend, our Sasquatch collection lets you embrace the mystery.
Our Sasquatch design has grown far beyond the original it’s become one of the most popular set of pieces in our sasquatch collection. You’ll find it stitched onto patches, printed on tees and hoodies, and featured on drinkware like glasses, insulated mugs, and coffee cups. Whether you’re layering up for a cold Montana morning or sipping coffee on the go, that iconic Sasquatch silhouette is a subtle nod to Big Sky Country that always gets people talking.
And for headwear? The sasquatch hat has developed a bit of a cult following. It's subtle enough for everyday wear but unmistakable to fellow believers. You'll get knowing nods from strangers at the gas station, guaranteed.
The Sasquatch collection represents something bigger than just a mythical creature. It's about the wild, untamed spirit of Montana, the part of the state that remains unexplored, unexplained, and absolutely magnetic.
US FOREST SERVICE COLLECTION: HONORING THE LAND
Montana wouldn't be Montana without its public lands. The forests, the wilderness areas, the trails that wind through some of the most beautiful country on Earth, they're part of our shared heritage.
Our US Forest Service collection pays tribute to the men and women who protect and maintain these incredible spaces. It's a tip of the cap (pun intended) to the rangers, the trail crews, and everyone who works to keep our wild places wild.
These pieces work for anyone who's ever felt that deep gratitude standing at a trailhead, reading that familiar brown sign, knowing you're about to step into something special. Whether you've hiked every trail in the Bob Marshall Wilderness or you're just starting to explore, this gear connects you to a century-old tradition of conservation and stewardship.
GRIZ AND BOBCATS: UNIVERSITY PRIDE RUNS DEEP
Okay, let's address the friendly rivalry that divides (and unites) our state every fall.
We carry officially licensed gear for both the Montana Grizzlies and Montana State Bobcats. Because here's the thing: whether you bleed maroon or blue and gold, you're still Montana through and through.
Our university collection is built for game day, tailgates, and everyday wear. Rep your school at the Cat-Griz game, throw it on for a casual Friday at work, or wear it to let everyone in whatever out-of-state airport you're stuck in know exactly where home is.
The best part? When a fellow fan spots your gear across a crowded room, you've instantly got something in common. That's the power of repping your roots.
MT STICKERS AND DECALS: SMALL BUT MIGHTY
Sometimes it's the little things that make the biggest statement.
Our MT stickers and Montana decals let you mark your territory wherever you go. They're perfect for:
- Your vehicle – Because everyone behind you at the stoplight should know where you're from
- Water bottles and coolers – Essential for any float trip or camping adventure
- Laptops and phone cases – Bring a piece of Montana to the office
- Gear boxes and tackle cases – For the hunters and anglers who take pride in their setup
These aren't flimsy stickers that peel after one rainstorm. They're built to last through Montana weather: which, as you know, means they can handle just about anything. Mix and match to create your own collection or grab a few extras for friends who need a little Montana in their lives.
LAYER UP: HOODIES AND BEYOND
Montana weather is... let's call it "ambitious." You need layers that can keep up.
The Montana Roots Midweight Hoodie has become a go-to for those transitional seasons. Light enough for a summer evening bonfire, warm enough for an early fall morning. The fabric feels broken-in yet soft from day one: no awkward stiff phase required.
WHY MY MONTANA ROOTS?
Here's what it comes down to: we're not some corporate brand that decided Montana was trendy. We've been here since 2011, started by folks who grew up breathing this mountain air and wanted to create something authentic.
Every piece we make comes from a genuine love for this place. The big skies, the rushing rivers, the wildlife, the communities, the traditions: all of it. When you wear our gear, you're not just buying a product. You're joining a community of people who feel the same way about the 406.
Whether you're shopping for yourself or looking for the perfect gift (hint: gift cards are always a win), you can browse our full collection at mymontanaroots.com.
From our Missoula home base to wherever your roots have taken you( thanks for repping Montana the right way.)